Co-op gets nod in IAB Awards
The prestigious award recognises effective digital creativity and showcases the very best in online advertising. This year, the theme for the award is ‘bravery’, which aims to exhibit a refined selection of companies who have gone above, beyond and out of their comfort zone in the digital world. Our innovative, courageous and pioneering online marketing and advertising strategies have rightfully earned us this nomination, together with the FirstClick team whom we’ve worked very closely with.
Our nomination sits under the ‘Search Marketing – Paid Search’ category for our ‘new approach for an old retailer’. Our massive, radical brand transformation at the beginning of this year was a huge leap ahead in the 55 years we’ve been around, and the innovation we’ve pumped into our digital platform is clearly paying off through nominations such as this. We’re pretty pumped about it all, considering we’re competing alongside other large corporations such as Flight Centre Australia, Foxtel and global airline giant Cathay Pacific!
The winners will be announced 11 July, so watch this space for an update soon and wish us luck!