Serious games winning team

130000-Intersective-WinnerWe are excited to announce the winning team of the Co-op Innovation Program’s serious games course. The 12-week intensive course brought together 25 Macquarie University students with professional Co-op mentors to strategically prepare a solution to a business problem in the form of a serious game. Lost? Read up on the program first here.

So who came out top dog? The big congrats goes out to Team Five, made up of students Stella Hiraman, Michael Bauer, Aaron Butnaru, Maria Makedonas and their Co-op mentor, Dion Beetson. The team’s idea was Virtual Stores and an i-Spy app to increase the Co-op’s brand awareness and consumer engagement.

Honourable mentions also go to Team Two for their idea Co-op Uni Wars that motivated online and offline consumer engagement, and  also to Team Three for their idea Co-op Tycoon.

Well done to all involved for coming up with some stellar concepts, and we look forward to more exciting outcomes in next year’s program.

If you would like to share any ideas or be part of an innovation group such as this in the future, please send your enquiry to zghani@coop.com.au

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