Univative isn’t just a great name – it’s a great experience both for the uni students and the companies involved.

I know this from a company viewpoint as this year the Co-op has been part of the Univative Sydney Program.

How it works:

Two Univative teams from different universities are given a research brief. The teams are made up of a mix of domestic and international students who are all 2nd year and above.

The the teams working on our Univative brief were from the University of Sydney and the University of Wollongong, and the brief was on the student wallet and the psychology of the student purchasing process.

The teams had three weeks to work out their strategy, research, and analyse results, before putting their response together in a 10,000 word report, with reference to at least 40 different Australian sources.

The day after the written report was due the two teams came into our offices in Sydney and presented their findings to a panel.Our panel was Greg, Chief Marketing Officer, Stephen, Business Development Manager, Rebecca, Local Area Marketing Co-ordinator, a rep from the Univative Sydney Program, and me.

Following the presentations from the teams we deliberated on the results using a set of criteria included in the breifing document, and it was a hard decision.

Both teams had done well with the written report and presentation, but in the end a winner had to be declared so using the briefing document and combining the scores from the presentation evaluation sheets, the team from the University of Wollongong came out in front.

We are now looking at what we can implement either report, and are looking forward to taking part in Univative 2013.

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As to what the students get out of it – here’s a quote from one of them:

“I found that working with the Co-op Bookshop provided me with invaluable real world experience for working for an organisation. Working in a larger, more diverse team than we are used to at University proved difficult at first, yet the diversity proved to be beneficial as everyone was able to provide input from various perspectives an individual alone might not of considered. The knowledge and experience gained from the work will help me in future situations once I have graduated.”

 Stuart Coates
University of Wollongong Team Leader
Bachelor of Information Technology, Major in Social Policy

The University of Wollongong Univative Team – Behnaz, Stuart, Nina, Wei, Anne, Daniel and Grace (LR).

One thought on “Univative”

  1. Stuart says:

    Thank you Co-op Bookshop for the opportunity!

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